Influence of Exposure to Informational Media on Generalized and Specific Ethnocentrism
Bibliographic Data
| ID | 13659043 |
|---|---|
| Authors | Le Roy A Stone (University of North Dakota, corresponding author) |
| Year | 1960 |
| Volume | 7 |
| Issue | 3 |
| Pages | 434-434 |
| Publication date | 1960-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1960.7.3.434 |
| OpenAlex | W2077859774 |
| Language | EN |
| References cited | 2 |
Increases in exposure to mass media are associated with small but consistent and persistent increases in readiness for desegregation. These small differences become larger and reach statistical significance when the extremes of low and high exposure to rhe mass media are compared on their readiness for desegregation (1957, p. 248). The purpose of this present study was to use standardized measures of ethnocentrism (prejudice) and a Northern sample in testing Tumin's hypothesis. More specifically, the purpose was to investigate the relationship of amount of exposure to Negro desegregation problems offered within current informational mass media and the degree of ethnocentrism directed toward the Negro and other minority groups. In the Fall of 1959, 249 students in two introductory psychology classes were given the California E Scale, Final Form (Adorno, Frenkel-Bmnswik, Levinson, & Sanford, 1950), the California F Scale, Forms 40 and 45 combined (Adorno, et al., 1950), and a rating scale designed to measure estimated time spent exposed to various news areas in the mass media. Exposure to mass media was defined as listening, watching, and reading time involved with current news areas during the prior three-month period. Two criterion groups (Ns of 55 and 61) were selected within the sample to form high- and lowexposure groups based on the amount of rime spent exposed to Negro desegregation problems in the current news media. Mann-Whitney U tests were used to test the difference between the high and low groups with reference to the E Scale's Negro, Jewish, and Other Minorities and Patriotism subscales, and the F Scale. All Us were nonsignificant, Negro subscale ( U = 953, p = .34), Jewish subscale (U = 1.11, p = .26), Other Minorities and Patriotism subscale (U = 1.74, 9 = .08), and F Scale ( U = .93, p = .36) No significant relationships were found between the amount of time spent with desegregation problems in the current mass media and the direction of specific and generalized ethnocentrism (prejudice)
Cognitive psychology · Ethnocentrism · Critical Race Theory in Education · Psychology · Social Psychology
| Highly cited | No |
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