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Preferences and Expectations of Innovator-Ritualist Types in Relation to Sex of University Students in a Turkish Sample

Bibliographic Data

ID13659647
AuthorsBengi Öner-Özkan (0000-0002-9050-2818, Middle East Technical University, corresponding author), Bengi Öner (Middle East Technical University, inönü Bulvari, Ankara)
Year2000
Volume87
Issue1
Pages23-33
Publication date2000-08-01
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/pr0.2000.87.1.23
PMID11026386
OpenAlexW1997810333
LanguageEN
References cited34

The aim of this study was whether there is a prevailing representation of Innovators versus Ritualists which differs in both expected frequency and preference of the types for the two sexes. 213 Turkish undergraduate students were given Ritualist and Innovator vignettes in a random order and asked to state the expected frequency of the vignettes if each described a male or female. In addition to this, they stated their preferences for each sex in vignettes. Analysis showed that women are expected more frequently to be Ritualist than men, and men are expected to be more frequently Innovators than women. Moreover, regardless of sex, people prefer Innovators to Ritualists, while they state that they expect to encounter Ritualists more frequently than Innovators in Turkish society. Research implications and suggestions for study are discussed

Developmental psychology · Entrepreneurship · Innovator · Preference · Relation (database · Sample (material · Statistics · Turkish · Consumer Behavior in Brand Consumption and Identification · Mathematics · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology

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Highly citedNo

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