Risky Shift in Marketing Decision Making
A Nonconfirmation
Bibliographic Data
| ID | 13664995 |
|---|---|
| Authors | Robert A Peterson (0000-0001-8433-4590, The University of Texas at Austin, corresponding author), David G Fulcher (The University of Texas at Austin) |
| Year | 1971 |
| Volume | 29 |
| Issue | 3_suppl |
| Pages | 1135-1138 |
| Publication date | 1971-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1971.29.3f.1135 |
| OpenAlex | W2008340935 |
| Language | EN |
| References cited | 6 |
Choice-dilemma items and a marketing case-study task were administered to 48 MBA candidates at the University of Texas in a test of the risky-shift phenomenon. Using consensus decisions, groups were more risk-oriented than the individuals comprising them in the instance of the choice-dilemma items, but not when a familiar, realistic task was performed. Hence, it is necessary to use caution when attempting to generalize the risky shift to decision-making situations that use more realistic measures of risk than those represented by the standard choice-dilemma instrument
Actuarial science · Dilemma · Economics · Epistemology · Phenomenon · Task (project management · Test (biology · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Management and Marketing Education · Psychology · Social Psychology
Effects of Group Membership on Risk-Taking Behavior
Where is the risky shift? Dependence on instructions
An Analysis of Group Decisions Involving Risk ("The Risky Shift")
Individual and group risk-taking in a two-choice situation
Risk and conservatism in group decision-making
Diffusion of responsibility and level of risk taking in groups
| Citation velocity | historical |
|---|---|
| Highly cited | No |