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Tone of Postcards in Increasing Survey Response Rates

Bibliographic Data

ID13665151
AuthorsJames H Price (0000-0002-9643-692X, University of Toledo, corresponding author), Faith Yingling (University of Toledo), Eileen Walsh (University of Toledo), Eileen M Walsh (0000-0002-2729-2117, University of Toledo), Judy Murnan (University of Toledo), Joseph A Dake (Wayne State University)
Year2004
Volume94
Issue2
Pages444-448
Publication date2004-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/pr0.94.2.444-448
PMID15154170
OpenAlexW2071660800
LanguageEN
Citations received1
References cited5

This study assessed differences in response rates to a series of three-wave mail surveys when amiable or insistently worded postcards were the third wave of the mailing. Three studies were conducted; one with a sample of 600 health commissioners, one with a sample of 680 vascular nurses, and one with 600 elementary school secretaries. The combined response rates for the first and second wave mailings were 65.8%, 67.6%, and 62.4%, respectively. A total of 308 amiable and 308 insistent postcards were sent randomly to nonrespondents as the third wave mailing. Overall, there were 41 amiable and 52 insistent postcards returned, not significantly different by chi-square test. However, a separate chi-square test for one of the three studies, the nurses' study, did find a significant difference in favor of the insistently worded postcards

Art · Chi-square test · Physics · Sample (material · Significant difference · Sociology · Statistics · Test (biology · Tone (literature · Demography · Health Literacy and Information Accessibility · Mathematics · Patient Satisfaction in Healthcare · Psychology · Social Psychology · Survey Methodology and Nonresponse

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    Open Access•Phil Edwards, Ian Roberts et al.•BMJ•2002

  • Mail and Internet Surveys

    Peter M Chisnall•Journal of Advertising Research•2007

  • Effect on Survey Return Rates of Having a Signed or Unsigned Postcard as the Third-Wave Mailing

    Open Access•James H Price, Sutoidem Akpanudo et al.•Psychological Reports•2003

  • Understanding Mail Survey Response Behavior

    Francis J Yammarino, Steven J Skinner et al.•Public Opinion Quarterly•1991

Unique citing works1
Citations per year0,06
Citation span2009 - 2009 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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