Directional Bias within the Usage and Perceptual Fields of Urban Consumers
Bibliographic Data
| ID | 13668128 |
|---|---|
| Authors | Robert B Potter (Bedford College, University of London, corresponding author) |
| Year | 1976 |
| Volume | 38 |
| Issue | 3 |
| Pages | 988-990 |
| Publication date | 1976-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1976.38.3.988 |
| OpenAlex | W2010329715 |
| Language | EN |
| Citations received | 9 |
| References cited | 3 |
Empirical investigations have indicated that consumers within urban areas exhibit a bias toward patronizing those shopping centers which lie in a downtown direction from their places of residence. An analysis of the shopping behavior of 192 questionnaire respondents in Stockport, England reaffirmed the validity of this empirical notion. For every center visited which lay in an uptown direction from the consumers' places of residence, on average, two were visited which lay in a downtown direction. However, of greater significance was the finding that the same ratio of downtown bias was shown to apply to the centers which comprised the perceptual or information fields of the consumers
Advertising · Archaeology · Business · Center (category theory · Downtown · Geography · Perception · Residence · Sociology · Applied Psychology · Consumer Retail Behavior Studies · Demography · Marketing · Psychology · Social Psychology
Perception of Urban Retailing Facilities
Spatial Choice Behaviour in Different Environmental Settings
Urban Consumers' Cognitions of Distance
Applications of behavioural research on spatial problems I
Consumer choice of shopping centre
Perception of urban retailing environments
Cognition of Urban Retailing Structures
The Nature of Consumer Usage Fields in an Urban Environment
Modeling Choice-Set-Generating Processes via Stepwise Logit Regression Procedures
| Citations per year | 0.18 |
|---|---|
| Citation span | 1977 - 1990 (14) |
| Highly cited | No |