Sport Fans

Evaluating the Consistency between Implicit and Explicit Attitudes toward Favorite and Rival Teams

Bibliographic Data

ID13670802
AuthorsJay L Wenger (HACC: Central Pennsylvania's Community College, corresponding author), Roderick O Brown (University of West Alabama)
Year2014
Volume114
Issue2
Pages572-584
Publication date2014-02-28
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/05.pr0.114k19w1
PMID24897908
OpenAlexW1988448852
LanguageEN
Citations received2
References cited28

Sport fans often foster very positive attitudes for their favorite teams and less favorable attitudes for opponents. The current research was designed to evaluate the consistency that might exist between implicit and explicit measures of those attitudes. College students (24 women, 16 men) performed a version of the Implicit Association Test related to their favorite and rival teams. Participants also reported their attitudes for these teams explicitly, via self-report instruments. When responding to the IAT, participants' responses were faster when they paired positive words with concepts related to favorite teams and negative words with rival teams, indicating implicit favorability for favorite teams and implicit negativity for rival teams. This pattern of implicit favorability and negativity was consistent with what participants reported explicitly via self-report. The importance of evaluating implicit attitudes and the corresponding consistency with explicit attitudes are discussed

Cognitive psychology · Consistency (knowledge bases · Developmental psychology · Implicit attitude · Implicit-association test · Internal consistency · Negativity effect · Psychometrics · Test (biology · Computer Science · Psychology · Social and Intergroup Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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