Use of Pirated Compact Discs on Four College Campuses
A Perspective from Theory of Planned Behavior
Bibliographic Data
| ID | 13673052 |
|---|---|
| Authors | Lichun Chiang (National Cheng Kung University), Li-Chun Chiang (0000-0002-4954-205X, National Cheng Kung University, corresponding author), Ching‐Yuan Huang (0000-0003-1551-3477, Shu-Te University), Ching-Yuan Huang (Shu-Te University) |
| Year | 2007 |
| Volume | 101 |
| Issue | 2 |
| Pages | 361-364 |
| Publication date | 2007-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.101.2.361-364 |
| PMID | 18175474 |
| OpenAlex | W2053674237 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
The Theory of Planned Behavior was chosen as the framework, assuming that college students are rational decision makers seeking to maximize economic gains in purchasing compact discs. A questionnaire was given to 450 students from four college campuses in the Kaohsiung area of Taiwan. Analyses showed that the more positively rated the Behavioral Intention toward purchasing pirated music compact discs, the more likely the college students were to purchase them. Conversely, when Subjective Norms and Perceived Behavioral Control were higher, college students were less likely to make a purchase. Therefore, buying pirated compact discs was consistent with the premises for Attitude, Subjective Norms, and Behavioral Control
Advertising · Business · Control (management · Economics · Management · Perspective (graphical · Purchasing · Theory of planned behavior · Art History and Market Analysis · Consumer Behavior in Brand Consumption and Identification · Copyright and Intellectual Property · Marketing · Mathematics · Psychology · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.06 |
| Citation span | 2010 - 2010 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |