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Importance of Decision and Postdecision Dissonance

A Return to the Racetrack

Bibliographic Data

ID13676994
AuthorsRichard A Stevick (Messiah College, corresponding author), Kaylena Martin (Messiah College), Lynndell Showalter (Messiah College)
Year1991
Volume69
Issue2
Pages420-422
Publication date1991-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/pr0.1991.69.2.420
OpenAlexW2020515769
LanguageEN
Citations received2
References cited6

Festinger (1957) hypothesized that cognitive dissonance would be aroused postdecision and that the more weighty the choice, the greater the dissonance. His first hypothesis has been supported in racetrack betting and in guessing contests; however, no attempt was made to test the hypothesis that the greater the stakes, the greater the dissonance. In addition to replicating the Knox and Inkster 1968 racetrack betting study, this research focused on the size of the bet and the amount of confidence expressed. 129 Charleston, West Virginia racetrack bettors recorded their confidence in winning shortly before or immediately after placing bets smaller or greater than $5.00. Chi-squared analyses indicated that postdecision dissonance occurred, but a two-sample t test indicated no significant relationship between size of the bet and bettors' confidence. Possible reasons for the lack of support are discussed

Cognitive dissonance · Confidence interval · Sample size determination · Statistics · Test (biology · Decision-Making and Behavioral Economics · Gambling Behavior and Treatments · Mathematics · Psychology · Social Psychology · Sports Analytics and Performance

  • The political economy of dissonance

    Open Access•Gordon L Brady, J R Clark et al.•Public Choice•1995

  • Behavior, Belonging, and Belief

    Open Access•Douglas A Marshall•Sociological Theory•2002

  • A Theory of Cognitive Dissonance

    Leon Festinger•A Theory of Cognitive Dissonance•1957

  • A Theory of Cognitive Dissonance

    Leon Festinger, Camille Morvan et al.•A Theory of Cognitive Dissonance•2017

  • Postdecision dissonance at post time

    Robert E Knox, James A Inkster et al.•Journal of Personality and Social…•1968

  • Postdecision changes in the desirability of alternatives

    Jack W Brehm•Journal of Abnormal & Social…•1956

Unique citing works2
Citations per year0.06
Citation span1995 - 2002 (8)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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