Brandscaping”
From Traditional Cultural Landscapes to “Label Regions”
Bibliographic Data
| ID | 13907951 |
|---|---|
| Authors | Martin Boesch (Institute for Urban and Regional Research, corresponding author), Erich Renner (Institute for Urban and Regional Research, corresponding author), Dominik Siegrist (Institute for Urban and Regional Research, corresponding author) |
| Year | 2008 |
| Volume | 28 |
| Issue | 2 |
| Pages | 100-104 |
| Publication date | 2008-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Mountain Research and Development (JOURNAL) |
| Journal identifiers | ISSN: 0276-4741 • E-ISSN: 1994-7151 |
| Publisher | International Mountain Society (PUBLISHER • CH) |
| DOI | 10.1659/mrd.0950 |
| OpenAlex | W2225120834 |
| Language | EN |
| Citations received | 5 |
| References cited | 1 |
Sustainable regional development is a long-term goal for Alpine landscapes and habitats in Switzerland. Areas of high ecological quality and sufficient socio-cultural potential, but insufficient economic power, are looking for long-term perspectives. The economic options of structurally weak peripheral regions could be improved significantly through “brandscaping,” ie a certification strategy for Label Regions focusing on sustainability, thereby “producing” new types of landscapes. An adequate implementation strategy should be based on a reliable indicator system, which should finally lead to certification procedures for regional management. But the implementation of Label Regions (with certification) is only feasible under an innovative development scenario in which the socioeconomic and political environment facilitates such strategies. Labeling intends to offer regional producers an advantage in the nature-based tourism market as well as for other quality products and services, and must be effectively promoted by regional as well as sectoral policies, thus shaping traditional landscapes into “brandscapes.”
Business · Certification · Economics · Environmental planning · Environmental resource management · Geography · Political science · Quality (philosophy · Sustainability · Sustainable development · Tourism · Ecology, Conservation, and Geographical Studies · Ecology
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2011 - 2026 (16) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |