Using the Theory of Planned Behavior to Explore the Intention of Farmers to Use Livestock Protection Measures
Bibliographic Data
| ID | 13908175 |
|---|---|
| Authors | Julia Stauder (0000-0002-3891-804X, Eurac Research, Institute for Regional Development, Drususallee/Viale Druso 1, 39100 Bozen/Bolzano, Italy, corresponding author) |
| Year | 2023 |
| Volume | 43 |
| Issue | 2 |
| Publication date | 2023-08-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Mountain Research and Development (JOURNAL) |
| Journal identifiers | ISSN: 0276-4741 • E-ISSN: 1994-7151 |
| Publisher | International Mountain Society (PUBLISHER • CH) |
| DOI | 10.1659/mrd.2022.00034 |
| OpenAlex | W4386324571 |
| Language | EN |
| Citations received | 3 |
| References cited | 12 |
Livestock protection measures are necessary to protect livestock from wolf attacks but are highly controversial in the agricultural community. This qualitative study referred to the theory of planned behavior to explore the social elements that influence farmers' intention to use or reject livestock protection measures. Data were collected from 45 sheep farmers on 4 alpine pastures in the Alpine province of Bolzano, Italy, using semistructured interviews. Results show, first, a predominantly negative attitude toward livestock protection measures because of perceived technical constraints, excessive workload, and emotional stress. Second, family, friends, and other sheep farmers were the most important referent groups and could trigger social stress to support or hinder the use of protection measures. Third, perceived behavioral control was constrained by a lack of professional advice in the province regarding protection measures and a lack of funding for additional costs involved. Intentions to use these measures in the future were equally positive and negative, with the sheer inevitability of needing protection measures to allow continued grazing cited as the primary motivator. These findings underline the importance of considering social factors in management plans and conflict mitigation actions and serve as a basis for further, more detailed studies
Agriculture · Business · Control (management · Economics · Environmental resource management · Geography · Livestock · Theory of planned behavior · Workload · Animal Behavior and Welfare Studies · Animal Disease Management and Epidemiology · Psychology · Social Psychology · Wildlife Ecology and Conservation · Marketing
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |