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Measuring Social Stereotypes With the Photo Projective Method

Bibliographic Data

ID13918924
AuthorsTakuya Okamoto (0000-0002-8764-3951, corresponding author), Takehiro Fujihara, Junzo Kato, Koji Kosugi, Naoki Nakazato (0000-0002-3336-3727), Yoshifumi Hayashi, Hiromi Ikeuchi, Noriko Nakagawa, Kumiko Mori, Hiroshi Nonami (0000-0002-9576-3769)
Year2006
Volume34
Issue3
Pages319-332
Publication date2006-01-01
Open AccessYes
TypeARTICLE
VenueSocial Behavior and Personality An International Journal (JOURNAL)
Journal identifiersISSN: 0301-2212 • E-ISSN: 1179-6391
PublisherScientific Journal Publishers Limited (PUBLISHER)
DOI10.2224/sbp.2006.34.3.319
OpenAlexW2000978151
LanguageEN
Citations received2
References cited15

This study aimed to measure social stereotypes with the Photo Projective Method (PPM) developed by Noda (1988). PPM is a new technique based on a projective method to capture perceived environments by photographs. Ten university students were provided with cameras and requested to take three pictures of “something representative of our university” and three pictures of “something not representative of our university.” The results showed that stereotypes were measured on a microlevel and macrolevel by PPM. Also PPM allowed participants greater freedom in response production, therefore eliciting far more elaborate responses than language-based methodologies. The possibilities and advantages of PPM for measuring social identity, social representation, and other areas of social cognition are discussed

Aesthetics · Art · Cognition · Cognitive psychology · Identity (music · Projective test · Psychoanalysis · Representation (politics · Social cognition · Social representation · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology · Social Representations and Identity

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Citations per year0.4
Citation span2021 - 2022 (2)
Highly citedNo

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