Communal and Exchange Relationships and the Effects of Norms on Internet Participation
Bibliographic Data
| ID | 13920171 |
|---|---|
| Authors | Su-Houn Liu (corresponding author), Hsiu-Li Liao (0000-0002-3293-1585), Yu-Hsieh Sung, Qi-Dong Peng |
| Year | 2012 |
| Volume | 40 |
| Issue | 6 |
| Pages | 993-1004 |
| Publication date | 2012-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2012.40.6.993 |
| OpenAlex | W1972393464 |
| Language | EN |
| Citations received | 1 |
In recent years, there has been a significant rise in the popularity of Web 2.0 applications. Our purpose was to examine the behaviors of Internet users. Voluntary participants ( N = 691) were recruited through banners posted on a leading commercial website in Taiwan and were randomly allocated to 7 groups. The between-participants experimental design included 3 forms of payment crossed with 2 levels of payment, and a control condition with no payment. We found that behaviors on the Internet are linked to norms that are followed according to communal or exchange relationships during participation. Therefore, the distinction of communal and exchange relationships can be important in understanding user behaviors on the Internet
Control (management · Economics · Internet privacy · Management · Payment · Popularity · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Psychology · Social Media and Politics · Social Psychology · Technology Adoption and User Behaviour
| Citations per year | 0.13 |
|---|---|
| Citation span | 2018 - 2018 (1) |
| Highly cited | No |