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Identifying factors that influence individuals’ intentions to quit body tanning

A sociocultural perspective

Bibliographic Data

ID13920219
AuthorsJeong‐ju Yoo (0000-0002-9508-0757, Baylor University, corresponding author), Jeong-Ju Yoo (Baylor University), Seahee Lee (Ewha Womans University)
Year2019
Volume47
Issue2
Pages1-12
Publication date2019-02-27
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Behavior and Personality An International Journal (JOURNAL)
Journal identifiersISSN: 0301-2212 • E-ISSN: 1179-6391
PublisherScientific Journal Publishers Limited (PUBLISHER)
DOI10.2224/sbp.7191
OpenAlexW2916513545
LanguageEN
Citations received1

Our goal was to examine the factors that influence individuals’ intentions to quit body tanning and its relationship with engaging in body-tanning behaviors. Via an online survey, 385 students answered items about their tanning motivations with respect to perceptions of attractiveness of tanning and physical fitness, influence of media, family, and friends, and skin-aging concerns. Structural equation modeling revealed that individuals’ motivation toward perceived attractiveness of a tan negatively influenced their intention to quit tanning, and skin-aging concerns positively influenced their intention to quit tanning. However, the influence of media, family, and friends, and perceived physical fitness were not identified as significant factors in their intention to quit tanning. The attractiveness of a tanned appearance increased the likelihood of body-tanning behaviors, whereas skin-aging concerns decreased the likelihood of body-tanning behaviors. The findings provide important implications for skin cancer prevention strategies. Emphasizing negative appearance-related consequences of tanning would certainly be a body-tanning deterrent, especially for young image-conscious individuals

Attractiveness · Developmental psychology · Perception · Perspective (graphical · Physical attractiveness · Sociocultural evolution · Structural equation modeling · Psychology · Skin Protection and Aging · Social Psychology

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Unique citing works1
Citations per year0.5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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