Modeling Motivations for Blogging
An Expectancy Theory Analysis
Bibliographic Data
| ID | 13920427 |
|---|---|
| Authors | Hsiu-Li Liao (0000-0002-3293-1585, corresponding author), Su-Houn Liu, Shih‐Ming Pi (0000-0001-9074-9303), Shih-Ming Pi |
| Year | 2011 |
| Volume | 39 |
| Issue | 2 |
| Pages | 251-264 |
| Publication date | 2011-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2011.39.2.251 |
| OpenAlex | W2030255125 |
| Language | EN |
| Citations received | 8 |
Expectancy theory is applied to construct a conceptual framework and identify key factors that motivate bloggers to create and maintain a weblog. A questionnaire was distributed to 177 bloggers. Our research findings suggest that bloggers with high motivational rewards have the highest levels of blogging intention, and that a blogger with higher blogging intention is willing to invest more time in maintaining their blog and posts more articles on their blog. Pouring out feelings and regularly connecting with friends and acquaintances were the two most important motivational rewards. Unlike news reporters, intrinsic rewards are more important than extrinsic rewards for bloggers. For the bloggers studied here, blogging is a reliable tool to ensure that people they care about have an easy way of keeping in contact with them
Construct (python library · Expectancy theory · Feeling · Internet privacy · Microblogging · Social media · World Wide Web · Computer Science · Impact of Technology on Adolescents · Knowledge Management and Sharing · Psychology · Social Psychology
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| Citations per year | 0.62 |
|---|---|
| Citation span | 2013 - 2025 (13) |
| Highly cited | No |