Consequences of Postpurchase Dissonance
The Mediating Role of an External Information Search
Bibliographic Data
| ID | 13920971 |
|---|---|
| Authors | Ching‐Jui Keng (0000-0002-5002-695X, corresponding author), Ching-Jui Keng, Tze‐Hsien Liao (0000-0002-9981-7082), Tze-Hsien Liao |
| Year | 2009 |
| Volume | 37 |
| Issue | 10 |
| Pages | 1327-1339 |
| Publication date | 2009-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2009.37.10.1327 |
| OpenAlex | W1971952685 |
| Language | EN |
| Citations received | 3 |
The consequences of postpurchase dissonance (PPD) based on the use of postpurchase regret theory were integrated in a two-stage study. A total of 125 valid questionnaires was collected from consumers who made purchases in computers, communications, and consumer electronics (3C) stores. The results show that PPD negatively influences postpurchase satisfaction (PPS) and repurchase intention (RPI), and positively influences complaint intention (CI). In addition, PPS positively influences RPI and negatively influences CI. Furthermore, after experiencing PPD consumers conduct an external information search (EIS) that partially mediates the relationship between PPD and PPS
Cognitive dissonance · Complaint · Regret · Statistics · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Psychology · Social Psychology
| Citations per year | 0.25 |
|---|---|
| Citation span | 2014 - 2025 (12) |
| Highly cited | No |