The impact of marketisation on postgraduate career preparedness in a high skills economy
Bibliographic Data
| ID | 14689569 |
|---|---|
| Authors | Christine Daymon, Kathy Durkin (Bournemouth University) |
| Year | 2013 |
| Volume | 38 |
| Issue | 4 |
| Pages | 595-612 |
| Publication date | 2013-05-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Studies in Higher Education (JOURNAL) |
| Journal identifiers | ISSN: 0307-5079 • E-ISSN: 1470-174X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/03075079.2011.590896 |
| OpenAlex | W1977944286 |
| Language | EN |
| Citations received | 3 |
| References cited | 23 |
This study focuses on the consequences for high skills development of the erosion of the once clear demarcation between higher education and business. It contributes to the broader debate about the relevance of higher education for the well-being of the society of the future. The research explores the effects of marketisation on the postgraduate curriculum and students' preparedness for careers in public relations and marketing communications. Interviews with lecturers and students in two universities in the UK and Australia indicate that a tension exists between academic rigour and corporate relevancy. The consequences are a diminution of academic attachment to critique and wider social/cultural engagement, with a resulting impoverishment of students' creative abilities and critical consciences. Subsequently, graduates of public relations and marketing communications, and to some extent those from other profession-related disciplines, are insufficiently prepared for careers as knowledge workers in a future high-skills economy
Curriculum · Higher education · Pedagogy · Political science · Preparedness · Public relations · Rigour · Sociology · Evaluation of Teaching Practices · Higher Education Governance and Development · Higher Education Practises and Engagement
High Skills
Promotional Culture
The Rise of the Creative Class
Academic Capitalism and the New Economy
Globalisation and the Political Economy of High Skills
Blowing up the brand
Excellence in public relations and communication management
Critical Discourse Analysis and the Marketization of Public Discourse
Empowering participants or corroding learning? Towards a research agenda on the impact of student consumerism in higher education
Employability in a Knowledge-driven Economy
Forms of knowledge and curriculum coherence
Higher Education as a Market
Democracy's Nemesis
| Citations per year | 0.38 |
|---|---|
| Citation span | 2018 - 2026 (9) |
| Highly cited | No |