Street Maps And Private-Sector Map Making / A Case Study Of Two Firms

The indexed urban street map is a cartographic medium used by many people for way-finding and route-planning. Communication models addressing only map design and cognition ignore the flow of geographic information from government agency to map publisher to advertiser or retailer to user. Competition and territorial expansion in private-sector map making also affect the cost, accuracy, and graphic quality of street maps. "Who maps what cities?" may be as significant a focus for cartographic investigation as traditional concerns about graphic symbolization. A case study of the Champion Map Corporation, a national multi-level firm, and Jimapco, a local firm, demonstrates the effects of spatial contiguity and distance decay on the geographic expansion of a map publisher's area of operations. Product diversification accompanies competition, and the services of the local firm complement more than they duplicate those of the national firm operating in the same city

Business · Cartography · Cognition · Cognitive map · Competition (biology · Contiguity · Corporation · Diversification (marketing strategy · Flow (mathematics · Flow map · Geography · Government (linguistics · Regional science · Road map · Computer Science · Geographic Information Systems Studies · Finance · Marketing

• Cartography and Mapping

  Open Access•Mark Monmonier, Mark Stephen Monmonier•Progress in Human Geography•1982

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