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Visual Search Processes and the Multivariate Point Symbol

Bibliographic Data

ID14701949
AuthorsElisabeth S Nelson (0009-0009-2290-1604, San Diego State University, corresponding author), Elisabeth Nelson (San Diego State University), David Dow (San Diego State University), David R Dow (San Diego State University), Chris Lukinbeal (0000-0003-1827-7764, San Diego State University), Christopher Lukinbeal (San Diego State University), Ray Farley (San Diego State University)
Year1997
Volume34
Issue4
Pages19-33
Publication date1997-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCartographica The International Journal for Geographic Information and Geovisualization (JOURNAL)
Journal identifiersISSN: 0317-7173 • E-ISSN: 1911-9925
PublisherUniversity of Toronto Press Inc. (UTPress) (PUBLISHER)
DOI10.3138/15t3-3222-x25h-35ju
OpenAlexW1991760336
LanguageEN
Citations received5
References cited34

This study reviews the major theories of visual search processes and applies some of their concepts to searching for multivariate point symbols in a map environment. The act of searching a map for information is a primary activity undertaken during map-reading. The complexity of this process will vary, of course, with symbol design and map content. Multivariate symbols, for example, will be more difficult to search for efficiently than univariate symbols. The purpose of this research was to examine the cognitive processes used by map readers when searching for multivariate point symbols on a map. The experiment used Chernoff Faces as the test symbol, and a symbol-detection task to assess how accurately and how efficiently target symbols composed of different combinations of facial features could be detected. Of particular interest was assessing the role that different combinations of symbol dimensions and different combinations of symbol parts played in moderating search efficiency. Subject reaction times and error rates were used to evaluate the efficiency of the searches. Results suggested all searches employed serial search processes, although feature searches (those in which a target symbol consists of a unique feature) were by far the easiest for subjects to complete. It was also demonstrated that hierarchical relationships could be manipulated within symbols to increase search efficiency for searches in which the target does not have a unique features (conjunctive search)

Feature (linguistics · Linguistics · Machine learning · Multivariate statistics · Pattern recognition (psychology · Point (geometry · Symbol (formal · Univariate · Visual Search · Categorization, perception, and language · Computer Science · Geographic Information Systems Studies · Mathematics · Spatial Cognition and Navigation · Artificial Intelligence

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Unique citing works5
Citations per year0,19
Citation span2000 - 2024 (25)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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