Typology of entrepreneurs in the first transition

An example of domestic TV series

Bibliographic Data

ID14713005
AuthorsVesna Trifunović (0000-0003-1603-7740, corresponding author)
Year2009
Volume57
Issue1
Pages135-146
Publication date2009-01-01
Open AccessYes
TypeARTICLE
VenueGlasnik Etnografskog instituta (JOURNAL)
Journal identifiersISSN: 0350-0861 • E-ISSN: 2334-8259
PublisherNational Library of Serbia (PUBLISHER • RS)
DOI10.2298/gei0901135t
OpenAlexW2041954163
LanguageEN
Citations received5
References cited2

This paper is based on the material which belongs to the domain of popular culture. That is, it is based on domestic TV series which belong to the first phase of transition, i.e., 1990's. I assumed that popular culture in general provides an expression of omnipresent, widely accepted and usual viewpoints within a society: as such, it also serves to confirm these values and attitudes. In this sense, I was interested in ways of presentation of entrepreneurs in the two domestic TV series: Srecni ljudi and Porodicno blago; the category of entrepreneurs is especially interesting since in the given transitional period, it became a part of the social, economic and cultural life of the Serbian society. These representations are very well presented by particular social types and they allow an insight of conceptualization of entrepreneurs in general. The two domestic TV series were shown at different times in the period of the first transition, and thus reflect ways of the conceptualization changes and development from the beginning until the late phase of the transition

Aesthetics · Art · Conceptualization · Linguistics · Serbian · Sociology · Typology · Viewpoints · Balkan and Eastern European Studies · Balkans: History, Politics, Society · Computer Science · Regional Development and Management Studies · Artificial Intelligence

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