The impact of television food advertisements on dietary behaviour of Bahraini housewives

Advertising is believed to be responsible for many changes in food habits. This paper aims to study the effect of television food advertisements on dietary behaviour of Bahraini housewives. The housewives were interviewed twice in their homes, before and after exposure to certain food advertisements. A sample of 1260 households was randomly drawn from Manama City (the capital of Bahrain), for the first interview. Whereas a sub‐sample of 310 households was randomly selected for the second interview. The study showed that 42 percent and 47 percent of the housewives believed and moderately believed in food advertisement claims, respectively. Three new food advertisements were viewed during the study period (Galactina Baby Foods, C.P. Tea Bag and Fresh‐up fruit drinks). Of the housewives, 41.6 percent used Fresh‐up drinks, 25 percent used Galactina Baby Foods and 1.6 percent used C.P. Tea Bag. Findings suggest that advertising plays an important role in modifying dietary habits of Bahraini housewives

Advertising · Biology · Business · Capital city · Environmental health · Geography · Obesity · Unhealthy food · Culinary Culture and Tourism · Digital Marketing and Social Media · Medicine · Food Science

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