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Using Social Marketing to Understand the Family Dinner with Working Mothers

Bibliographic Data

ID14722905
AuthorsMary P Martinasek, Mary Martinasek (0000-0003-4502-5431, Florida College, corresponding author), Rita Debate (0000-0001-6139-8049, Florida College), Rita D DeBate, Ashley G Walvoord (Verizon (United States)), Stephanie T Melton, Stephanie Melton (University of South Florida), D Himmelgreen (0009-0006-8366-6095, University of South Florida), Tammy D Allen (0000-0002-0667-6138, University of South Florida), Robert J Mcdermott (University of South Florida)
Year2010
Volume49
Issue6
Pages431-451
Publication date2010-11-05
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueEcology of Food and Nutrition (JOURNAL)
Journal identifiersISSN: 0367-0244 • E-ISSN: 1543-5237
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/03670244.2010.524103
PMID21888572
OpenAlexW2163227169
LanguageEN
Citations received6
References cited49

The family dinner is a valued tradition that affords opportunities for social interaction and attachment, as well as sharing events of the day, role modeling, connectedness, and problem solving. Guided by the social-marketing framework, this study explored factors associated with the frequency of the family dinner among working mothers with children ages 8-11 years. A qualitative design was used, employing focus groups and Atlas-ti software for thematic analysis. Lack of time, cost, and exhaustion/lack of energy emerged as barriers. Working mothers indicated that a youth-based organization operating as a community partner could increase the frequency of the family dinner by helping with homework completion during after-school care, thereby providing mothers with the time necessary to prepare dinner. This research identified both community partners and working mothers as valued resources for prevention strategies. Interventions developed to increase family dinner frequency should emphasize the perceived value while decreasing the costs/barriers

Advertising · Business · Social marketing · Sociology · Eating Disorders and Behaviors · Innovation and Socioeconomic Development · Obesity, Physical Activity, Diet · Marketing

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Unique citing works6
Citations per year1
Citation span2020 - 2023 (4)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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