Introduction to Community Projects, Environmental Management, and Brands

In addition to eight fine articles by applied anthropologists, this issue of Practicing Anthropology opens up two new dimensions not commonly addressed in this journal. First is that this issue continues to have its introduction in Spanish as well as English. I offer my thanks to translator Nancy Lopez-Romero who took on the task. Second is that the end of this issue contains a reader response section in which medical anthropologist and SfAA fellow Linda Nichols responds to an article on a VA Medical Center by Denver Lewellen published in the Summer 2013 issue. Lewellen's response to her letter follows. Although Practicing Anthropology doesn't usually include article response letters, I included this exchange because of its relevance to our readership. We are a diverse group with varied careers, types of anthropological training, and research experiences. Consequently, we approach our reading of articles differently and respond to their texts accordingly. Lewellen's original article was produced in the context of his being an applied anthropologist conducting research at a Veteran s Affairs (VA) Medical Center as a fellow at a University research center, while Nichols is a 30-year employee of a VA Medical Center who has academic affiliations. Each, therefore, brings different types of investment into their work, resulting in divergent interpretations of the text of the article

Audience measurement · Center (category theory · Context (archaeology · Library science · Media studies · Political science · Reading (process · Relevance (law · Sociology · Anthropology: Ethics, History, Culture · Computer Science · History · Law