Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms
Bibliographic Data
| ID | 14867927 |
|---|---|
| Authors | Roger Brooksbank (University of Waikato), David Kirby, David A Kirby (0000-0002-8872-1237, University of South Australia), George Tompson, George H Tompson (University of Tampa), David Taylor (0000-0002-6098-5636), David B Taylor (0000-0002-4378-4867, University of Waikato) |
| Year | 2003 |
| Volume | 20 |
| Issue | 3 |
| Pages | 259-272 |
| Publication date | 2003-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Small Business Economics (JOURNAL) |
| Journal identifiers | ISSN: 0921-898X • E-ISSN: 1573-0913 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1023/a:1022885132039 |
| OpenAlex | W87143520 |
| Language | EN |
| Citations received | 3 |
| References cited | 13 |
Business · Competitive advantage · Entrepreneurship · Marketing mix · Marketing strategy · Order (exchange) · Set (abstract data type) · Computer Science · Global Trade and Competitiveness · Innovation and Knowledge Management · International Business and FDI · Marketing
| Citations per year | 0.19 |
|---|---|
| Citation span | 2010 - 2023 (14) |
| Highly cited | No |