(Re-)Reading Medical Trade Catalogs
The Uses of Professional Advertising in British Medical Practice, 1870–1914
Bibliographic Data
| ID | 15023809 |
|---|---|
| Authors | Claire L Jones (0000-0002-3228-3987, University of Leeds, corresponding author) |
| Year | 2012 |
| Volume | 86 |
| Issue | 3 |
| Pages | 361-393 |
| Publication date | 2012-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Bulletin of the history of medicine (JOURNAL) |
| Journal identifiers | ISSN: 0007-5140 • E-ISSN: 1086-3176 |
| Publisher | Project MUSE (PUBLISHER • US) |
| DOI | 10.1353/bhm.2012.0056 |
| PMID | 23241910 |
| OpenAlex | W2095226954 |
| Language | EN |
| Citations received | 4 |
| References cited | 9 |
This article explores how medical practitioners read, used, and experienced medical trade catalogs in late-nineteenth- and early-twentieth-century Britain. Reader responses to the catalog, a book-like publication promoting medical tools, appliances, and pharmaceuticals, have been chronically understudied, as have professional reading practices within medicine more generally. Yet, evidence suggests that clinicians frequently used the catalog and did so in three main ways: to order medical products, to acquire new information about these products, and to display their own product endorsements and product designs. The seemingly widespread nature of these practices demonstrates an individual and collective professional desire to improve medical practice and highlights the importance of studying professional reading practices in the cultural history of medicine
Business · Medical education · Medical literature · Medical practice · Order (exchange) · Pathology · Political science · Product (mathematics) · Public relations · Reading (process) · Sociology · Historical Psychiatry and Medical Practices · Historical Studies on Reproduction, Gender, Health, and Societal Changes · Law · Medical History and Innovations · Medicine
Spreading germs
The New Cultural History
New Images of a New Medicine
Making Medicine Scientific
Scientific publishing and the reading of science in nineteenth-century Britain
Catalogues and Counters
A View from the Industrial Age
Practice and the Science of Medicine in the Nineteenth Century
Making a Medical Living
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,31 |
| Citation span | 2013 - 2021 (9) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |