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Tourism and Hospitality Forecasting With Big Data

A Systematic Review of the Literature

Bibliographic Data

ID15031980
AuthorsDoris Chenguang Wu (0000-0002-0291-5971, Sun Yat-sen University), Shiteng Zhong (0000-0002-9098-0350, Sun Yat-sen University), Ji Wu (0000-0002-3417-635X, Sun Yat-sen University), Haiyan Song (0000-0001-6158-1222, Shenzhen Research Institute, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR)
Year2025
Volume49
Issue3
Pages615-634
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10963480231223151
LanguageEN
Citations received18
References cited145

Empirical research has shown that incorporating big data into tourism and hospitality forecasting significantly improves prediction accuracy. This study presents a comprehensive review of big data forecasting in the tourism and hospitality industry, critically evaluating existing research and identifying five key research questions and trends that require further attention. These include the lack of theoretical foundation, the rise of high-frequency forecasting research, less attention to unstructured data, the necessity of dynamic data analysis in forecasting, and the construction of a tourism and hospitality demand information system based on cloud computing. Importantly, this study constructs a theoretical framework by combining relevant theories from psychology, communication, information processing, and other fields. Five types of big data used for tourism and hospitality forecasting are identified: web-based volume data, social media statistics, textual data, photo data, and video data. Additionally, more recent tactics such as mixed data sampling and machine learning methods are discussed

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Unique citing works18
Citations per year9
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17

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