Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust
Bibliographic Data
| ID | 15067252 |
|---|---|
| Authors | Yong Hang (Jiangsu Maritime Institute), Muddassar Sarfraz (0000-0001-6165-732X, Wuxi University, corresponding author), Rimsha Khalid (0000-0003-3753-5183, Limkokwing University of Creative Technology), İlknur Öztürk (0000-0002-2079-0383, Higher Vocational School, Cag University, Mersin, Turkey), Jasim Tariq (0000-0001-8338-1969, Iqra University) |
| Year | 2022 |
| Volume | 35 |
| Issue | 1 |
| Pages | 5379-5399 |
| Publication date | 2022-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Research-Ekonomska Istraživanja (JOURNAL) |
| Journal identifiers | ISSN: 1331-677X • E-ISSN: 1848-9664 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1331677x.2022.2026243 |
| OpenAlex | W4206095740 |
| Language | EN |
| Citations received | 13 |
| References cited | 66 |
The study contemplates the impact of corporate social responsibility (CSR) and green product innovation on organizational performance while considering the moderating role of competitive advantage and mediating role of green trust. Data have been accumulated through a structured questionnaire while distributing 259 questionnaires among employees working in the Pakistani small and medium-sized enterprises (SMEs) companies. In this study, we have conducted reliability, validity, discriminant validity, and structural modeling analysis by using SPSS and Smart PLS for data analysis. The results have identified a significant and positive impact of CSR and green product innovation on organizational performance. Remarkably, green product innovation positively influences competitive advantage. Competitive advantage mediates the relationship between corporate social responsibility, green product innovation, and organizational performance. Further, this study has filled the lacuna of extant literature while analyzing the green trust moderating role between product innovation and organizational performance
Business · Competitive advantage · Corporate social responsibility · Extant taxon · Knowledge management · Mediation · Organizational performance · Product innovation · Public relations · Structural equation modeling · Computer Science · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Sustainable Supply Chain Management · Marketing
Corporate social responsibility and behavioral intentions in an emerging market
A comprehensive bibliometric analysis and future research directions in the nexus of sustainable business practices and turnover intention
Examining the nexus between social cognition, biospheric values, moral norms, corporate environmental responsibility and pro-environmental behaviour. Does environmental knowledge matter
Growing a greener future
Dialect Diversity and Corporate Greenwashing
Future‐Ready Strategies
Influence of eco‐product innovation and firm reputation on corporate social responsibility and competitive advantage
Do Quality Management Practices, Organizational Ambidexterity, and Green Innovation Influence Sustainable Performance? A Structural Equation Modeling approach
Fostering Environmental Performance Via Corporate Social Responsibility and Green Innovation Initiatives
Role of environmental decentralization, green human capital, and digital finance in firm green technological innovation for a sustainable society
Unleashing the role of greenwashing in the relationship of environmental sustainability thoughts and environmental performance
The effects of corporate social responsibility on organizational performance in the construction industry
Corporate social responsibility, strategic style and enterprise innovation
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Discriminant validity testing in marketing
Green innovation and organizational performance
Green process innovation, green product innovation, and corporate financial performance
Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance
Green product innovation, green dynamic capability, and competitive advantage
The Driver of Green Innovation and Green Image – Green Core Competence
The Drivers of Green Brand Equity
Partial Least Squares Structural Equation Modeling
How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators
On the evaluation of structural equation models
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Firm Resources and Sustained Competitive Advantage
Making sense of Cronbach's alpha
Environmental innovation practices and green product innovation performance
The Consequences of Integrating Stakeholder Engagement in Sustainable Development (Environmental Perspectives)
Measuring Corporate Social Responsibility
| Unique citing works | 13 |
|---|---|
| Citations per year | 4,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |