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Worse than a braggart

Interpersonal costs of humblebragging in China

Bibliographic Data

ID15087652
AuthorsCai Li (0000-0002-2264-2544, Research Center for Psychology and Social Development Faculty of Psychology Southwest University Beibei Chongqing China), Oscar Ybarra (0000-0002-0268-3242, Gies College of Business University of Illinois Champaign Illinois USA), David S Lee (0000-0002-5984-8861, Department of Communication The State University of New York Buffalo New York USA), Savannah Adams (Department of Psychology University of Michigan Ann Arbor Michigan USA), Chongzeng Bi (0000-0003-1871-2914, Research Center for Psychology and Social Development Faculty of Psychology Southwest University Beibei Chongqing China, corresponding author)
Year2025
Volume28
Issue1
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAsian Journal Of Social Psychology (JOURNAL)
Journal identifiersISSN: 1367-2223 • E-ISSN: 1467-839X
PublisherWiley (PUBLISHER • GB)
DOI10.1111/ajsp.12671
OpenAlexW4406208299
LanguageEN
References cited35

Humblebragging is a common, indirect self‐presentation strategy. However, its prevalence and effectiveness have never been tested in a non‐western culture. Here, we explored the use and social costs of humblebragging in China across five studies. Studies 1a and 1b demonstrated the form and content of humblebragging on social media in Chinese daily life. Study 2 showed that compared to direct braggarts, observers felt higher contempt and less admiration towards humblebraggarts, and they were more willing to justify socially excluding them than direct braggarts. Study 3a and preregistered Study 3b found that humblebraggarts overestimated the extent to which recipients of their bragging admired them and underestimated the extent to which others felt contempt towards them, as well as others' willingness to exclude them. These findings extend our understanding of humblebragging's ineffectiveness and suggest that there is an interpersonal miscalibration when people use humblebragging

Admiration · China · Contempt · Interpersonal communication · Interpersonal interaction · Interpersonal relationship · Political science · Media Influence and Health · Misinformation and Its Impacts · Psychology · Social and Intergroup Psychology · Social Psychology

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