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Does the prevalence of promotions on foods and beverages vary by product healthiness? A population-based study of household food and drink purchases in New Zealand

Bibliographic Data

ID15095649
AuthorsEssa Tawfiq (0000-0001-8147-079X, University of Auckland, corresponding author), Kathryn E Bradbury (0000-0003-3345-7333, University of Auckland), Cliona Ni Mhurchu (0000-0002-1144-9167, University of Auckland)
Year2022
Volume25
Issue5
Pages1246-1254
Publication date2022-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Health Nutrition (JOURNAL)
Journal identifiersISSN: 1368-9800 • E-ISSN: 1475-2727
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1368980021004936
PMID34924088
OpenAlexW4200401777
LanguageEN
References cited21

Objective: To assess the prevalence of promotions on foods and non-alcoholic drinks purchased by New Zealand households and to determine if they vary according to healthiness of products. Design: We undertook a cross-sectional analysis of Nielsen New Zealand Homescan® 2018/19 panel data. We conducted multivariate analyses to examine the variability in quantities of healthy v . unhealthy food and beverage products purchased on promotion. Promotion was self-reported by the panellist. Healthiness of products was measured by the Health Star Rating (HSR) system. We also carried out a subgroup analysis for beverages according to the threshold of v . ≥ 5 g sugar per 100 ml content of products. Setting: The Nielsen New Zealand Homescan® data were linked with two New Zealand Food Composition Databases (Nutritrack and the FOODfiles). Participants: Food and beverage purchases data by 1800 panel households were used. Results: Overall, 46 % (1 803 601/3 940 458) of all purchases made were on promotion. Compared with purchases of food and beverage products with HSR Conclusions: Policies to improve healthy food retailing should focus on increasing the promotion of healthier food and drink options in stores and supermarkets

Focus (optics · Food products · Food supply · Healthy food · Product (mathematics · Promotion (chess · Consumer Attitudes and Food Labeling · Global Public Health Policies and Epidemiology · Obesity, Physical Activity, Diet

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    Open Access•Boyd A Swinburn, Gary Sacks et al.•The Lancet•2011

  • Interrater reliability

    Open Access•Marry L McHugh•Biochemia Medica•2012

  • Healthy or Unhealthy on Sale? A cross-sectional study on the proportion of healthy and unhealthy foods promoted through flyer advertising by supermarkets in the Netherlands

    Open Access•Eva AH Ravensbergen, Wilma Waterlander et al.•BMC Public Health•2015

  • Can front-of-pack labelling schemes guide healthier food choices? Australian shoppers’ responses to seven labelling formats

    Open Access•Wendy L Watson, Bridget Kelly et al.•Appetite•2014

  • Do purchases of price promoted and generic branded foods and beverages vary according to food category and income level? Evidence from a consumer research panel

    Open Access•Christina Zorbas, Helen Eyles et al.•Appetite•2020

  • Price Promotions by Food Category and Product Healthiness in an Australian Supermarket Chain, 2017–2018

    Devorah Riesenberg, Kathryn Backholer et al.•American Journal of Public Health•2019

Citation velocityhistorical
Highly citedNo

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