Marketing foods to children through product packaging
Prolific, unhealthy and misleading
Datos Bibliográficos
| ID | 15096359 |
|---|---|
| Autores | Kaye Mehta (0000-0002-8676-7733, Flinders University, autor de correspondencia), Clare Phillips, Clare L Phillips (Flinders University), Paul Ward (0000-0003-1223-5782), John Coveney (0000-0001-8237-0248, Flinders University), Elizabeth Handsley (0000-0001-6314-3576, Flinders University), Patricia Carter (0000-0003-2582-667X, SA Health) |
| Año | 2012 |
| Volumen | 15 |
| Número | 9 |
| Páginas | 1763-1770 |
| Fecha de publicación | 2012-09-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Public Health Nutrition (JOURNAL) |
| Identificadores de la revista | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Editorial | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980012001231 |
| PMID | 22608304 |
| OpenAlex | W1979808393 |
| Idioma | EN |
| Citas recibidas | 30 |
| Referencias citadas | 22 |
Objective To investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets. Design Food and beverage products which met criteria for ‘marketed to children’ were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used. Setting A major supermarket chain in Adelaide, South Australia. Subjects Child-oriented food and beverage products. Results One hundred and fifty-seven discrete products were marketed to children via product packaging; most (75·2 %) represented non-core foods, being high in fat or sugar. Many marketing techniques (more than sixteen unique marketing techniques) were used to promote child-oriented food products. Claims about health and nutrition were found on 55·5 % of non-core foods. A median of 6·43 marketing techniques per product was found. Conclusions The high volume and power of marketing non-core foods to children via product packaging in supermarkets should be of concern to policy makers wanting to improve children's diet for their health and to tackle childhood obesity. Claims about health or nutrition on non-core foods deserve urgent attention owing to their potential to mislead and confuse child and adult consumers
Advertising · Business · Childhood obesity · Food marketing · Food packaging · Food products · Obesity · Overweight · Packaging and labeling · Product (mathematics · Consumer Attitudes and Food Labeling · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Mathematics · Medicine · Food Science · Marketing
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Calories for Sale
| Obras citantes distintas | 30 |
|---|---|
| Citas por año | 2,14 |
| Intervalo de citas | 2012 - 2025 (14) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 29 |