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Fifty Shades

Ambivalence about birth control in an erotic bestseller and its cultural implications

Bibliographic Data

ID15098009
AuthorsWaltraud Maierhofer (0000-0003-3967-8655, University of Iowa, corresponding author), Emanuella Israel (University of Iowa)
Year2017
Volume19
Issue4
Pages515-527
Publication date2017-04-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCulture Health & Sexuality (JOURNAL)
Journal identifiersISSN: 1369-1058 • E-ISSN: 1464-5351
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13691058.2016.1239275
PMID27760506
OpenAlexW2535908536
LanguageEN
References cited10

The Fifty Shades trilogy by E.L. James has taken the world by storm and become a cultural phenomenon. The lack of contraceptive use in the erotic fiction, first pointed out by bloggers, is analysed in this article and compared to medical information. James may be praised for sexualising condom use. However, her protagonist makes poor choices in terms of hormonal contraception and is negligent about its use, resulting in an unintended pregnancy and resolved in marital bliss and motherhood. What is of more interest here than a possible message about contraceptive use, is the outcome that the fiction's negligence in birth control and responsibility affirms an ideology in which female sexuality and sexual experimentation can only be tolerated within the context of procreation and affirmation of motherhood. Subsequently, the cultural significance of the trilogy's popularity and its tension between sexual exploration, birth control and fertility is explored. In a globally popular fantasy published more than five decades after the introduction of the pill, the protagonist's lack of attention to reliable birth control leads to a telling dichotomy that combines adventurous exploration of female sexuality and affirmation of the nuclear family

Ambivalence · Art · Birth control · Family planning · Fantasy · Human sexuality · Literature · Popularity · Population · Psychoanalysis · Sociology · Trilogy · Demography · Gender Studies · Gender, Feminism, and Media · Gothic Literature and Media Analysis · History · Psychology · Social Psychology · Themes in Literature Analysis

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  • Fifty Shades of Erotic Stimulus

    Lynn Comella•Feminist Media Studies•2013

  • The great recession in fiction, film, and television

    Claire Trevenen•Continuum•2016

Citation velocityhistorical
Highly citedNo

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