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A matter of sexual confidence

Young men’s non-prescription use of Viagra in Addis Ababa, Ethiopia

Bibliographic Data

ID15099778
AuthorsRosalijn Both (0000-0001-8598-3656, University of Amsterdam, corresponding author)
Year2016
Volume18
Issue5
Pages495-508
Publication date2016-05-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCulture Health & Sexuality (JOURNAL)
Journal identifiersISSN: 1369-1058 • E-ISSN: 1464-5351
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13691058.2015.1101489
PMID26555512
OpenAlexW2152519954
LanguageEN
Citations received12
References cited18

This paper examines the non-prescription use of the sexual enhancement drug Viagra by young men in Addis Ababa. Data was collected through repeated in-depth interviews with 14 Viagra users - heterosexual men between the ages of 21 and 35 - and focus-group discussions with 21 male and 22 female university students. Study participants turned to Viagra to impress lovers, as a 'support mechanism' when feeling weak or tired, to counteract the effects of chewing the stimulant plant khat and to satisfy what they perceived as a psychological 'addiction'. More generally, young men used Viagra to quell anxieties about what they perceived as women's growing expectations about their sexual performance - informed by changing gender relations and sexual expectations, constructions of masculinity that emphasise sexual prowess, and a misreading of women's sexual desires largely fuelled by the emergence of pornography as a new standard for sexual performance. While some men gained sexual confidence by using Viagra, others - particularly those who used Viagra regularly - paradoxically experienced feelings of loss of manhood

Developmental psychology · Feeling · Focus group · Human sexuality · Khat · Masculinity · Medical prescription · Pornography · Psychiatry · Sexual desire · Sociology · Adolescent Sexual and Reproductive Health · Gender Studies · Marriage and Sexual Relationships · Medicine · Psychology · Sexuality, Behavior, and Technology · Social Psychology

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    Ylenia Nicolini, Antonella Tramacere et al.•The Journal of Sex Research•2019

  • Social Perceptions of Masculinity and Sexual Esteem Are Impacted by Viagra Use, Testosterone, and Sexual Performance

    Open Access•Wayne R Hawley, Bryn A Cancilla et al.•Archives of Sexual Behavior•2024

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    Meselu Taye Kebede, Per Kristian Hilden et al.•Sex Education•2014

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Unique citing works12
Citations per year1,2
Citation span2016 - 2024 (9)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 10

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