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Bibliographic Data

ID15109487
AuthorsEnara Zarrabeitia Bilbao (0000-0002-2347-3885, University of the Basque Country, corresponding author), Maite Jaca-Madariaga (0000-0002-8848-0285, University of the Basque Country), Rosa-María Rio-Belver (0000-0002-4244-9098, University of the Basque Country), Izaskun Alvarez-Meaza (0000-0002-2110-0719, University of the Basque Country)
Year2023
Volume27
Issue4
Pages9407-9425
Publication date2023-12-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEnvironment Development and Sustainability (JOURNAL)
Journal identifiersISSN: 1387-585X • E-ISSN: 1573-2975
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s10668-023-04288-5
OpenAlexW4389861662
LanguageEN
Citations received1
References cited28

The aim of this study is to analyze and understand the digital discussion on Twitter (from 2016 to 2022) of the SDGs in general and SDG 9 in particular, based on a comparative approach and with a methodology using Python libraries for advanced data analysis, social network analysis (SNA) methods and artificial neural networks (ANN) models. To this end, 6,323,139 tweets about SDGs in general and 2,892,922 about specific SDGs were retrieved for further analysis. The results obtained show that SDG 9 generated less interest and a lower presence of women in the social discussion than other SDGs over the seven years studied; furthermore, the number of tweets about SDG 9 has decreased. However, the digital conversation among different actors does develop in a cohesive manner, sharing leadership and space. This study shows that there are exceptional peaks in the digital activity and the SDG topic goes from “sidestream” to “mainstream” in terms of the digital public debate when certain celebrities (specifically, the Korean music group BTS) interact with the initiative. Finally, SDGs do not generate controversy and there is no substantial difference in the distribution of sentiment and emotions between different periods and different SDGs

Conversation · Data science · Mainstream · Political science · Public relations · Social innovation · Sociology · Sustainable development · Computer Science · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Social Media and Politics

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