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Behind the music

How labor changed for musicians through the subscription economy

Bibliographic Data

ID15115385
AuthorsSaskia Mühlbach (Erasmus University Rotterdam), Payal Arora (0000-0002-3578-340X, Erasmus University Rotterdam)
Year2020
Publication date2020-03-23
Open AccessYes
TypeARTICLE
VenueFirst Monday (JOURNAL)
Journal identifiersISSN: 1396-0458 • E-ISSN: 1396-0466
PublisherUniversity of Illinois Libraries (PUBLISHER)
DOI10.5210/fm.v25i4.10382
OpenAlexW2897887912
LanguageEN
Citations received8

Subscription services for users with low or no cost access to vast libraries of music has initiated a decrease in revenue for musicians. The growing evidence of exploitation of creative workers in the subscription economy and the sparse scientific coverage of the artist perspective motivated this paper. Through in-depth interviews with musicians, it examines how labor changed for artists in the music industry through the rise of streaming platforms, specifically in the context of Germany. The findings show that the non-creative process takes up more of the artist’s time. Artists perceive their music as less of an artistic product and more as a marketing tool for their own brand. To support the non-creative tasks, artists leverage on data that platforms provide. We witness a re-intermediation in the music market as well as an increase in competition. This paper pushes the conversation on labor and precarity in the music industry that is fast becoming platformized

Advertising · Art · Business · Competition (biology) · Context (archaeology) · Conversation · Creative industries · Leverage (statistics) · Music industry · Revenue · Sociology · Visual arts · Art History and Market Analysis · Computer Science · Cultural Industries and Urban Development · Digital Games and Media · Marketing

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Citations per year2
Citation span2022 - 2025 (4)
Highly citedNo

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