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Political Insights

Exploring partisanship in Web search queries

Bibliographic Data

ID15116262
AuthorsErik Borra (0000-0003-2677-3864, University of Amsterdam), Ingmar Weber (0000-0003-4169-2579, Yahoo (United Kingdom))
Year2012
Publication date2012-06-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFirst Monday (JOURNAL)
Journal identifiersISSN: 1396-0458 • E-ISSN: 1396-0466
PublisherUniversity of Illinois Libraries (PUBLISHER)
DOI10.5210/fm.v17i7.4070
OpenAlexW2132269752
LanguageEN
Citations received11

We developed Political Insights, an online searchable database of politically charged queries, which allows you to obtain topical insights into partisan concern. In this paper we demonstrate how you can discover such political queries and how to lay bare which issues are most salient to political audiences. We employ anonymized search engine queries resulting in a click on U.S. political blogs to calculate the probability that a query will land on blogs of a particular leaning. We are thus able to ‘charge’ queries politically and to group them along opposing partisan lines. Finally, by comparing the zip codes of users submitting these queries with election results, we find that the leaning of blogs people read correlates well with their likely voting behavior

Information retrieval · Internet privacy · Political science · Politics · Salient · Search engine · Voting · Voting behavior · World Wide Web · Computer Science · Media Influence and Politics · Opinion Dynamics and Social Influence · Social Media and Politics · Artificial Intelligence

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Unique citing works11
Citations per year0,85
Citation span2013 - 2025 (13)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 7

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Open DOIOpen Access
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