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Imagens do envelhecimento

Como a mídia brasileira representa a mulher de meia idade

Bibliographic Data

ID15124209
AuthorsMaria Luiza Martins De Mendonça (0000-0002-6553-1713, Universidade Federal de Goiás, corresponding author)
Year2013
Volume14
Issue2
Pages139-153
Publication date2013-02-07
Open AccessYes
TypeARTICLE
VenueComunicação & Informação (JOURNAL)
Journal identifiersISSN: 1415-5842 • E-ISSN: 2317-675X
PublisherUniversidade Federal de Goias (PUBLISHER • BR)
DOI10.5216/cei.v14i2.22450
OpenAlexW2040812971
LanguageEN
Citations received1

If throughout their life women and men are that not only different but unequal, we may suppose that women age differently and have to face structural disadvantages and discrimination accumulated in their lifetime. “Middle-aged” men are given attributes that are unrelated to their physical appearance, as maturity, charm, power, financial success. On the contrary, a woman is always expected to be youthful, beautiful and sexy. The importance of a permanently young and well-modeled body can be seen also as marketing strategies present in media productions which influences the construction of representations, images and women ́s own subjectivity

Developmental psychology · Sociology · Subjectivity · Cultural Industries and Urban Development · Cultural, Media, and Literary Studies · Demography · Gender Studies · Philosophy · Psychology

  • Gênero, beleza e juventude

    Open Access•Júlia Rocha Paz, Milena Freire De Oliveira-Cruz•Revista FAMECOS•2025

Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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