Women's preferences for cancer‐related information from specific types of mass media
Bibliographic Data
| ID | 15217190 |
|---|---|
| Authors | J David Johnson (0000-0002-9198-3035, Michigan State University, corresponding author), Hendrika Meischke (0000-0002-1683-2720, University of Washington) |
| Year | 1994 |
| Volume | 15 |
| Issue | 1 |
| Pages | 23-30 |
| Publication date | 1994-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Health Care For Women International (JOURNAL) |
| Journal identifiers | ISSN: 0739-9332 • E-ISSN: 1096-4665 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/07399339409516091 |
| PMID | 8169166 |
| OpenAlex | W1981882148 |
| Language | EN |
| Citations received | 8 |
| References cited | 7 |
We examined women's preferences for specific types of cancer-related information from three different mass media: television, newspapers, and magazines. Statistical analyses revealed significant content differences across the three media. These results raise important issues for health marketing campaigns, suggesting that women prefer to receive specific information about cancer, prevention information, and information relating to dealing emotionally with cancer from certain types of mass media
Advertising · Business · Cancer · Health care · Health information · Health Information National Trends Survey · Mass media · Newspaper · Political science · Climate Change Communication and Perception · Media Influence and Health · Media Studies and Communication · Medicine · Psychology · Internal Medicine
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| Citations per year | 0.32 |
|---|---|
| Citation span | 2001 - 2021 (21) |
| Highly cited | No |