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Drug advertisements and the medicalization of unipolar depression in women

Bibliographic Data

ID15217414
AuthorsArthur G Nikelly (University of Illinois Urbana-Champaign, corresponding author)
Year1995
Volume16
Issue3
Pages229-242
Publication date1995-05-01
Open AccessNo
TypeARTICLE
VenueHealth Care For Women International (JOURNAL)
Journal identifiersISSN: 0739-9332 • E-ISSN: 1096-4665
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/07399339509516174
PMID7797454
OpenAlexW2020400665
LanguageEN
Citations received9
References cited36

Unipolar depression occurs twice as frequently among women as among men, and the pharmacological industry maintains a massive advertising campaign that encourages psychiatric professionals to rely on antidepressant medication as the solution to this problem. The pictorial content of drug advertisements shows women as victims of depression. The social problems and situational stresses associated with unipolar depression are never shown, and depression is assumed to be a personal and biological illness, its etiology decontextualized. In these advertisements, women are not offered a choice between medical and nonmedical treatment and are not empowered to become more active participants in their health decisions. Therapists are urged to become alert to this oversimplification

Advertising · Antidepressant · Anxiety · Depression (economics · Drug treatment · Etiology · Illness behavior · Medical illness · Medicalization · Psychiatry · Situational ethics · Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes · Child and Adolescent Psychosocial and Emotional Development · Medicine · Perfectionism, Procrastination, Anxiety Studies · Psychology · Social Psychology

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Citations per year0.38
Citation span2002 - 2022 (21)
Highly citedNo

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