Youth-appealing features in popular e-cigarette brand advertising in the USA after heightened scrutiny in 2018
Bibliographic Data
| ID | 15304635 |
|---|---|
| Authors | Jessica Liu (0000-0002-8455-0127, Harvard University, corresponding author), Coralia Vázquez-Otero (0000-0002-7349-1432, Faculty of Public Health), Micah L Berman (0000-0002-0336-1317, College of Law), Elise M Stevens (0000-0002-0494-4362, University of Massachusetts Chan Medical School) |
| Year | 2021 |
| Volume | 32 |
| Issue | 4 |
| Pages | 497-500 |
| Publication date | 2021-10-21 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tobacco Control (JOURNAL) |
| Journal identifiers | ISSN: 0964-4563 • E-ISSN: 1468-3318 |
| Publisher | BMJ (PUBLISHER • GB) |
| DOI | 10.1136/tobaccocontrol-2021-056720 |
| PMID | 34675113 |
| OpenAlex | W3207787173 |
| Language | EN |
| Citations received | 7 |
| References cited | 22 |
Even with heightened scrutiny of e-cigarette brands, advertisements still included youth-appealing content such as flavours, fruit imagery and positive sensations. Puff Bar led in all these categories, and it rapidly gained market share after market leader JUUL limited the sales of its flavoured products. Research should continue to monitor the characteristics of e-cigarette advertisements and consider their impact on youth
Advertising · Business · Electronic cigarette · Environmental health · Political science · Product (mathematics · Scrutiny · Taste · Theme (computing · Tobacco product · Computer Science · Law · Mathematics · Medicine · Psychology · Smoking Behavior and Cessation
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| Unique citing works | 7 |
|---|---|
| Citations per year | 1,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |