Marketing expenditures and industry transformation
Are cigarette companies really shifting away from cigarettes
Bibliographic Data
| ID | 15304658 |
|---|---|
| Authors | David T Levy (0000-0001-5280-3612, Lombardi Comprehensive Cancer Center, Georgetown University Medicical Center, Georgetown University, Washington, DC, USA, corresponding author), Nargiz Travis (0000-0001-6305-8259, Lombardi Comprehensive Cancer Center, Georgetown University Medicical Center, Georgetown University, Washington, DC, USA), K Michael Cummings (0000-0002-7103-7017, Medical University of South Carolina), Michael K Cummings (Medical University of South Carolina) |
| Year | 2026 |
| Pages | tc-2025 |
| Publication date | 2026-02-23 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tobacco Control (JOURNAL) |
| Journal identifiers | ISSN: 0964-4563 • E-ISSN: 1468-3318 |
| Publisher | BMJ (PUBLISHER • GB) |
| DOI | 10.1136/tc-2025-059586 |
| PMID | 41730675 |
| OpenAlex | W7131091097 |
| Language | EN |
| References cited | 42 |
Our analysis finds that, despite declining cigarette sales, cigarette companies have intensified their marketing efforts by allocating increasing expenditures per pack as e-cigarette use increased
Cigarette smoking · MEDLINE · Packaging and labeling · Tobacco control · Tobacco industry · Air Quality and Health Impacts · Global Public Health Policies and Epidemiology · Smoking Behavior and Cessation
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| Highly cited | No |
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