Adults' response to Massachusetts anti-tobacco television advertisements
Impact of viewer and advertisement characteristics
Bibliographic Data
| ID | 15305271 |
|---|---|
| Authors | Lois Biener (0000-0002-4130-8138, University of Massachusetts Boston, corresponding author) |
| Year | 2000 |
| Volume | 9 |
| Issue | 4 |
| Pages | 401-407 |
| Publication date | 2000-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tobacco Control (JOURNAL) |
| Journal identifiers | ISSN: 0964-4563 • E-ISSN: 1468-3318 |
| Publisher | BMJ (PUBLISHER • GB) |
| DOI | 10.1136/tc.9.4.401 |
| PMID | 11106710 |
| OpenAlex | W2117547352 |
| Language | EN |
| Citations received | 36 |
| References cited | 13 |
The Massachusetts anti-tobacco campaign achieved high levels of penetration into the population and was well received by both smokers and non-smokers. The results suggest that advertisements depicting suffering as a result of tobacco use may be instrumental in promoting cessation or reinforcing the decision to quit. Further research is needed to lend additional support to the link between perceived effectiveness and smoking behaviour change
Advertising · Anti smoking · Business · Environmental health · Television advertising · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Medicine · Psychology · Smoking Behavior and Cessation
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| Citations per year | 1.5 |
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| Citation span | 2002 - 2022 (21) |
| Highly cited | No |