Featuremashing up the marketing mix
Introducing the 6th P…play
Bibliographic Data
| ID | 15323556 |
|---|---|
| Authors | Michael Graber (0009-0007-8442-2735, Southern Growth Studio, corresponding author) |
| Year | 2008 |
| Volume | 15 |
| Issue | 4 |
| Pages | 22-25 |
| Publication date | 2008-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | interactions (JOURNAL) |
| Journal identifiers | ISSN: 1072-5520 • E-ISSN: 1558-3449 |
| Publisher | Association for Computing Machinery (PUBLISHER • US) |
| DOI | 10.1145/1374489.1374494 |
| OpenAlex | W2026427272 |
| Language | EN |
research-article Share on FEATUREMashing up the marketing mix: introducing the 6th P...play Author: Michael Graber Southern Growth Studio Southern Growth StudioView Profile Authors Info & Claims InteractionsVolume 15Issue 4July + August 2008 pp 22–25https://doi.org/10.1145/1374489.1374494Online:01 July 2008Publication History 0citation708DownloadsMetricsTotal Citations0Total Downloads708Last 12 Months132Last 6 weeks7 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access
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| Highly cited | No |
|---|