Understanding why peri-urban residents do not report wild dog impacts
An audience segmentation approach
Bibliographic Data
| ID | 15326799 |
|---|---|
| Authors | Donald W Hine (0000-0002-3905-7026, University of Canterbury), Lynette J Mcleod (0000-0001-9408-3342, University of New England, corresponding author), Patricia M Please (0000-0003-1618-6682, Cleveland, Australia) |
| Year | 2020 |
| Volume | 25 |
| Issue | 4 |
| Pages | 355-371 |
| Publication date | 2020-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Human Dimensions of Wildlife (JOURNAL) |
| Journal identifiers | ISSN: 1087-1209 • E-ISSN: 1533-158X |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/10871209.2020.1735579 |
| OpenAlex | W3009875762 |
| Language | EN |
| Citations received | 1 |
| References cited | 33 |
Peri-urban populations are diverse, with residents possessing a broad range of values, knowledge and skills related to managing invasive pests. In this article, we employed the COM-B behavior change model and audience segmentation analysis to identify the main barriers that prevent Gold Coast peri-urban residents from reporting wild dog impacts to local government. Participants (n = 383) responded to a random digit dial phone survey that assessed their capability, opportunity and motivation to report wild dogs and their impacts to local government. Audience segmentation analysis identified two types of non-reporters: (a) Reluctant – perceived no benefits of reporting, it took too much effort, and believed dogs should be left alone – and (b) Receptive – acknowledged wild dogs were a threat and understood the benefits of reporting. We describe how segmentation analysis can be used to develop interventions specifically tailored to the needs of each type of non-reporter
Business · Geography · Government (linguistics · Market segmentation · Phone · Psychological intervention · Segmentation · Animal and Plant Science Education · Computer Science · Human-Animal Interaction Studies · Medicine · Nursing · Psychology · Wildlife Ecology and Conservation · Marketing
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| Citations per year | 0.2 |
|---|---|
| Citation span | 2021 - 2021 (1) |
| Highly cited | No |