Actively encouraging online responses to a mixed-mode mail and web survey
A case of nudging anglers in Ontario, Canada
Bibliographic Data
| ID | 15327234 |
|---|---|
| Authors | Len M Hunt (0000-0002-8588-636X, Centre for Northern Forest Ecosystem Research, Ontario Ministry of Natural Resources and Forestry, Thunder Bay, ON, Canada, corresponding author) |
| Year | 2023 |
| Volume | 29 |
| Issue | 2 |
| Pages | 121-128 |
| Publication date | 2023-04-22 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Human Dimensions of Wildlife (JOURNAL) |
| Journal identifiers | ISSN: 1087-1209 • E-ISSN: 1533-158X |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/10871209.2023.2206169 |
| OpenAlex | W4366759412 |
| Language | EN |
| Citations received | 2 |
| References cited | 15 |
Little effort has focused on encouraging less costly, online responses within mixed-mode surveys. From an Ontario angler survey, this gap is addressed by applying a nudge (i.e., mail push to web) or control (i.e., providing a print questionnaire and return envelope) for the final mail contact. The nudge increased the share of online responses from the final contact by over 40% while only slightly decreasing (1.3%) the response rate. The nudge most heavily affected senior anglers (65–70 years old) who experienced a 58% increase in online responses but an 11% decrease to the response rate from the final contact. The increased response rate for the control came at a cost of about $25 and $4 (CAD 2021) per additional response for overall and senior anglers, respectively. Thus, the cost-effectiveness of the nudge depends on the population being targeted.KEYWORDS: cost-effectivenessexperimentresponse ratessurvey design AcknowledgmentsWe thank two anonymous reviewers and Courtney Mondoux, Mallory Wiebe, and Will Wistowsky for providing detailed suggestions and advice to improve early draft manuscripts. We also thank the anglers for completing the surveys.Disclosure statementNo potential conflict of interest was reported by the author
Advertising · Business · Environmental health · Mixed mode · Population · Behavioral Health and Interventions · Medicine · Privacy, Security, and Data Protection · Psychology · Survey Methodology and Nonresponse · Marketing
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When More Gets You Less
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |