Crcfree

Using Social Media to Reduce Colorectal Cancer Risk in Rural Adults

Bibliographic Data

ID15329115
AuthorsKaitlin Voigts Key (0000-0003-4595-8258, Kaitlin Voigts Key, Doctoral Candidate, University of Kentucky College of Nursing, Lexington, KY;, Email: [email protected], corresponding author), Adebola Adegboyega (0000-0002-8764-6589, Adebola Adegboyega, Assistant Professor, University of Kentucky College of Nursing, Lexington, KY), Heather Bush (0000-0003-3725-6264, Heather Bush, Kate Spade & Co. Foundation Endowed Professor, Department of Biostatistics, University of Kentucky College of Public Health), Mollie E Aleshire (0000-0002-1701-0980, Mollie E. Aleshire, DNP Program Director/Associate Professor, University of North Carolina at Greensboro School of Nursing, Greensboro, NC), Omar A Contreras (University of Arizona Cancer Center), Jennifer Hatcher (University of Arizona Cancer Center)
Year2020
Volume44
Issue3
Pages353-363
Publication date2020-04-16
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Health Behavior (JOURNAL)
Journal identifiersISSN: 1087-3244 • E-ISSN: 1945-7359
PublisherPNG Publications (PUBLISHER • US)
DOI10.5993/ajhb.44.3.8
PMID32295683
OpenAlexW3016642142
LanguageEN
Citations received2

Objectives: In this study, we pilot-tested #CRCFree, a Facebook-based intervention aimed at reducing colorectal cancer (CRC) risk in rural Appalachian adults at risk for CRC. Methods: Participants were 56 rural Appalachian adults aged > 50 years. Daily #CRCFree Facebook posts addressed diet, physical activity, and CRC screening. Participants' sociodemographics, diet, body mass index, physical activity, and CRC screening status were measured pre- and post-intervention. The Healthy Eating Index (HEI) and the Dietary Inflammatory Index (DII) assessed dietary patterns. Facebook engagement was measured throughout the intervention. A post-intervention focus group evaluated intervention acceptability. Results: Participants were Caucasian, aged 58 ± 6 years, and predominantly female (66%). Post-intervention, HEI scores increased (49.9 ± 9.9 vs 58.6 ± 12.1, p = Conclusions: These results provide preliminary evidence to support using Facebook to address CRC risk in this population. Participants were responsive to this intervention, and Facebook is a novel and accessible modality for health promotion

Cancer · Colorectal cancer · Environmental health · Social media · World Wide Web · Computer Science · Medicine · Psychology · Social Media in Health Education · Internal Medicine

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Open DOIOpen Access