Marketing Pharmaceutical Drugs to Women in Magazines
A Content Analysis
Bibliographic Data
| ID | 15329352 |
|---|---|
| Authors | J J Sokol (Virginia Commonwealth University Medical Center, corresponding author), Jennifer Sokol |
| Year | 2010 |
| Volume | 34 |
| Issue | 4 |
| Pages | 402-11 |
| Publication date | 2010-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Health Behavior (JOURNAL) |
| Journal identifiers | ISSN: 1087-3244 • E-ISSN: 1945-7359 |
| Publisher | PNG Publications (PUBLISHER • US) |
| DOI | 10.5993/ajhb.34.4.2 |
| PMID | 20218752 |
| OpenAlex | W2322324573 |
| Language | EN |
| Citations received | 3 |
Prevalence of pharmaceutical advertising in women's magazines is high; continued surveillance is recommended
Advertising · Appeal to emotion · Business · Content analysis · Demographics · Family medicine · Pharmaceutical industry · Pharmaceutical marketing · Political science · Social science · Sociology · Academic Writing and Publishing · Demography · Medicine · Pharmaceutical industry and healthcare · Psychology · Social Media in Health Education
| Citations per year | 0.2 |
|---|---|
| Citation span | 2011 - 2019 (9) |
| Highly cited | No |