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Which Design Components of Nutrition Infographics Make Them Memorable and Compelling

Bibliographic Data

ID15329577
AuthorsBrian Wansink (0000-0003-0116-0017, Professor, Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY;, Email: [email protected], corresponding author), Rebecca Robbins (0000-0002-1046-4111, Postdoctoral Fellow, NYU School of Medicine, New York, NY)
Year2016
Volume40
Issue6
Pages779-787
Publication date2016-10-18
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Health Behavior (JOURNAL)
Journal identifiersISSN: 1087-3244 • E-ISSN: 1945-7359
PublisherPNG Publications (PUBLISHER • US)
DOI10.5993/ajhb.40.6.10
PMID27779946
OpenAlexW2534421052
LanguageEN
Citations received9

Action-oriented titles make infographics memorable and compelling. Regardless of how involved a person is in processing an infographic, cartoon, or illustration, time spent on perfecting an action-oriented title will be time better spent than on making the infographic colorful, humorous, or detailed. Whereas content and detail of the infographic are important, effectiveness might be improved by the command given in its title or subtitle

Action (physics · Cognitive psychology · Infographic · Multimedia · Recall · Computer Science · Focus Groups and Qualitative Methods · Psychology · Radio, Podcasts, and Digital Media · Web and Library Services

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Unique citing works9
Citations per year1,13
Citation span2018 - 2025 (8)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 9

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