Warning Labels on Sugar-sweetened Beverages
An Eye Tracking Approach
Bibliographic Data
| ID | 15329612 |
|---|---|
| Authors | Lucy Popova (0000-0002-3450-4579, Assistant Professor, School of Public Health, Georgia State University, Atlanta, GA;, Email: [email protected], corresponding author), James Nonnemaker (0000-0003-1044-7482, RTI International), Nathaniel Taylor (0000-0003-3176-9528, RTI International), B Bradfield (0000-0002-0593-3518, RTI International), Annice Kim (0000-0001-6585-5876, RTI International) |
| Year | 2019 |
| Volume | 43 |
| Issue | 2 |
| Pages | 406-419 |
| Publication date | 2019-02-27 |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Health Behavior (JOURNAL) |
| Journal identifiers | ISSN: 1087-3244 • E-ISSN: 1945-7359 |
| Publisher | PNG Publications (PUBLISHER • US) |
| DOI | 10.5993/ajhb.43.2.16 |
| PMID | 30808479 |
| OpenAlex | W2917763432 |
| Language | EN |
| Citations received | 4 |
| References cited | 9 |
Objectives: In this study, we examined visual attention of a warning label on a sugar-sweetened beverage (SSB) and its effects on visual attention to SSB product descriptors and perceptions of SSB using eye tracking technology. Methods: We had 180 young adults view an image of a generic soda can with or without a text warning on a computer monitor. Results: Participants spent less time looking at marketing elements on the can in the "Warning" condition compared to the "No warning" (control) condition. Compared to the control, participants in the "Warning" condition viewed the sugar-sweetened beverage as less healthy (1.78 warning vs 2.21 control, p Conclusions: Textual warning on SSB reduced visual attention to marketing elements on the can. Although there were few statistically significant differences between the conditions on most measures of product appeal or risk perception, warnings increased some perceived risks of SSBs indicating that warning labels on SSBs might be a promising strategy in informing consumers, particularly young adults, about risks of added sugars
Advertising · Business · Control (management · Environmental health · Perception · Product (mathematics · Risk perception · Warning system · Behavioral Health and Interventions · Computer Science · Consumer Attitudes and Food Labeling · Medicine · Psychology · Smoking Behavior and Cessation · Artificial Intelligence
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| Citations per year | 0.8 |
|---|---|
| Citation span | 2021 - 2024 (4) |
| Highly cited | No |