Sources of Awareness of Juul E-cigarettes in 2 Surveys of Adults in the United States

Bibliographic Data

ID15329682
AuthorsMeghan Bridgid Moran (0000-0001-6745-6668, Assistant Professor, Department of Health, Behavior and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD;, Email: [email protected], corresponding author), Julia Chen‐Sankey (0000-0002-1797-5248, National Institute on Minority Health and Health Disparities), Julia Cen Chen-Sankey (National Institute on Minority Health and Health Disparities), Andy S L Tan (0000-0001-6459-6171, Dana-Farber Cancer Institute), Andy SL Tan (Dana-Farber Cancer Institute), Samir Soneji (0000-0001-8735-276X, Associate Professor, Geisel School of Medicine at Dartmouth, The Dartmouth Institute for Health Policy & Clinical Practice, Lebanon, NH), Stella Lee (0000-0002-6716-1998, Dana-Farber Cancer Institute), Stella J Lee (Dana-Farber Cancer Institute), Kelvin Choi (0000-0002-6753-2883, National Institute on Minority Health and Health Disparities)
Year2019
Volume43
Issue2
Pages279-286
Publication date2019-02-26
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Health Behavior (JOURNAL)
Journal identifiersISSN: 1087-3244 • E-ISSN: 1945-7359
PublisherPNG Publications (PUBLISHER • US)
DOI10.5993/ajhb.43.2.5
PMID30808468
OpenAlexW2915486378
LanguageEN
Citations received3

Objectives: Since their introduction in 2015, JUUL e-cigarettes have gained >60% of the United States (US) 2018 retail market share among branded e-cigarette companies. The sources through which consumers learn about JUUL e-cigarettes is not known. Methods: We assessed the sources of awareness about JUUL through 2 cross-sectional surveys of US adults (Survey 1: 502 18-24 year-olds; Survey 2: 803 smokers age 18+). Primary measures were awareness of JUUL and sources through which participants learned about JUUL. Results: Awareness of JUUL was greater among smokers and younger adults (age Conclusions: This study is the first to identify sources through which never, non-current ever, and current smokers learned about JUUL e-cigarettes. Regulatory efforts and educational interventions may opt to focus on these channels

Environmental health · Sociology · Demography · Medicine · Psychology · Smoking Behavior and Cessation · Gerontology

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