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High School Youth and E-cigarettes

The Influence of Modified Risk Statements and Flavors on E-cigarette Packaging

Bibliographic Data

ID15330355
AuthorsSherri Jean Katz (0000-0001-7078-6158, Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN., Email: [email protected], corresponding author), Weijia Shi (0009-0009-8651-2296, University of Minnesota), Meghan Erkkinen (University of Minnesota), Bruce Lindgren (Biostatistician, Masonic Cancer Center, University of Minnesota, Minneapolis, MN), Bruce R Lindgren (0000-0002-2035-1751, University of Minnesota), Dorothy K Hatsukami (0000-0002-1108-2609, University of Minnesota)
Year2020
Volume44
Issue2
Pages130-145
Publication date2020-02-04
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Health Behavior (JOURNAL)
Journal identifiersISSN: 1087-3244 • E-ISSN: 1945-7359
PublisherPNG Publications (PUBLISHER • US)
DOI10.5993/ajhb.44.2.2
PMID32019647
OpenAlexW3004912740
LanguageEN
Citations received9
References cited6

Objectives: In this paper, we test variations of e-cigarette warning labels on high school youth, alone, and alongside modified risk statements (MRS) and/or flavors, to determine how perceptions of and intentions toward use of e-cigarettes are influenced by these package elements. Methods: An experiment (N = 715 high school youth) varied the warning label participants viewed (FDA warning label/ MarkTen warning label/ abstract warning label) and whether they viewed the label alone or alongside MRS and/or flavors. Results: Drawing upon the Heuristic Systematic Model, we found that youth who view an MRS with any of the warning labels are more likely to engage in counterarguing (compared to the FDA warning label alone), which increases risk perceptions. Additionally, the greater youth perceive the risks associated with e-cigarettes, the lower their intentions of using them, even if they have tried an e-cigarette in the past. Conclusions: Tobacco education and public health messages should encourage youth to evaluate the tobacco industry messages they receive, as counterarguing is associated with higher risk perceptions. Furthermore, fostering increased awareness of the risks associated with e-cigarette use by youth can reduce intentions to use them

Advertising · Business · Electronic cigarette · Environmental health · Perception · Public health · Tobacco control · Youth smoking · Applied Psychology · Behavioral Health and Interventions · Medicine · Nursing · Psychology · Risk Perception and Management · Smoking Behavior and Cessation · Social Psychology

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Citations per year1.13
Citation span2018 - 2026 (9)
Highly citedNo

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