Community-Based Prevention Marketing
The Next Steps In Disseminating Behavior Change
Bibliographic Data
| ID | 15330773 |
|---|---|
| Authors | Carol A Bryant (corresponding author), Melinda S Forthofer, Melinda Forthofer (0000-0001-5021-0434), Kelli R McCormack Brown, Danielle C Landis, Robert J Mcdermott |
| Year | 2000 |
| Volume | 24 |
| Issue | 1 |
| Pages | 61-68 |
| Publication date | 2000-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Health Behavior (JOURNAL) |
| Journal identifiers | ISSN: 1087-3244 • E-ISSN: 1945-7359 |
| Publisher | PNG Publications (PUBLISHER • US) |
| DOI | 10.5993/ajhb.24.1.9 |
| OpenAlex | W1991346431 |
| Language | EN |
| Citations received | 7 |
OBJECTIVES: To develop and evaluate a new community-based social marketing (CBPM) model. METHODS: CBPM is being piloted to prevent the initiation of smoking and alcohol consumption among middle-school students. The project's impact on behavioral outcomes and the community's ability to use CBPM to solve public health problems are being evaluated. RESULTS: Community members have demonstrated an unexpected level of interest in learning CBPM and applying its principles to program planning. CONCLUSIONS: Community control of the social marketing process has the potential to enhance program integration into existing community structures, making them more effective and sustainable. (Abstract Adapted from Source: American Journal of Health Behavior, 2000. Copyright © 2000 by the American Academy of Health Behavior) Junior High School Student Early Adolescence Juvenile Substance Use Substance Use Prevention Community Based Alcohol Use Prevention Tobacco Use Prevention 08-00
Behavior change · Business · Dissemination · Social marketing · Telecommunications · Community Health and Development · Computer Science · Psychology · Social Psychology · Marketing
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| Unique citing works | 7 |
|---|---|
| Citations per year | 0,28 |
| Citation span | 2001 - 2022 (22) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |